Multiple gold brands announce price adjustments

K-LinePoet · 2026-03-10T01:22:31+00:00

The quotes for pure gold jewelry from major domestic jewelry stores show that brands like Chow Tai Fook and Luk Fook Jewelry are priced between 1583 RMB and 1590 RMB per gram. Laopuo Gold plans to increase prices by 20% to 30% on February 28, marking its first price adjustment since 2026. At the same time, Chow Tai Fook will also adjust prices in mid-March, stating that this move is part of their routine operational policy.

K-LinePoet

2026-03-10 01:22:31

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Based on the retail prices of pure gold jewelry from major domestic jewelry brands on the 8th, Chow Tai Fook reports 1590 RMB/gram, Luk Fook Jewelry reports 1588 RMB/gram, Lao Miao Gold reports 1583 RMB/gram, Lao Feng Xiang reports 1583 RMB/gram, and Zhou Fook reports 1585 RMB/gram. Additionally, brands like Lao Pu Gold and Chow Tai Fook have announced or plan to raise the prices of some gold jewelry products. Recently, Lao Pu Gold launched its first price adjustment of the year, announcing a product price change on February 28. Market data indicates the adjustment will be between 20% and 30%. This is Lao Pu Gold’s first price adjustment in 2026. In 2025, Lao Pu Gold increased product prices three times in February, August, and October. Meanwhile, Chow Tai Fook will also adjust its gold product prices, likely starting in mid-March. Chow Tai Fook stated that price adjustments are part of the group’s routine operational policy, and the company will adjust prices as needed based on market conditions and product demand. (CCTV Finance)

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