Atour Group's 2025 Performance Shines: Revenue Approaches 10 Billion Yuan, Retail Sales Surge, New Three-Year Strategy Launches New Chapter

The financial data recently released by Atour Group shows that it achieved significant performance growth in 2025, with annual operating revenue reaching 9.79 billion yuan, a year-on-year increase of 35.1%; adjusted net profit of 1.753 billion yuan, up 34.2%; and adjusted EBITDA of 2.481 billion yuan, an increase of 40.0%. The fourth quarter continued its steady trend, with operating revenue of 2.788 billion yuan, net profit of 493 million yuan, and EBITDA of 712 million yuan, representing year-on-year growth of 33.8%, 48.0%, and 60.9%, respectively. The total shareholder return for the year exceeded $150 million, setting a new record.

In terms of strategic goals, Atour’s “China Experience, 2,000 Good Hotels” plan has been successfully completed. By the end of 2025, the group’s operating hotel count exceeded 2,000, reaching 2,015, a 24.5% increase from 2015. A total of 488 new hotels opened, with 779 projects in reserve, providing strong momentum for future expansion. Core operational indicators performed well, with the fourth quarter’s average RevPAR (Revenue per Available Room) reaching 335.7 yuan, recovering to 99.6% of the same period in 2024, showing a gradual improvement each quarter. Central reservation system (CRS) channel sales accounted for 62.9% of room nights, corporate agreement sales accounted for 20.8%, and the channel structure continued to optimize.

The mid-to-high-end market has become the main engine of Atour’s performance growth. The upgraded Atour 3.6 product, leveraging hardware and service advantages, achieved RevPAR of over 380 yuan in the fourth quarter. The independent brand “Atour Jiany” combines business travel and leisure scenarios; in 2025, its RevPAR exceeded 430 yuan. Currently operating 55 hotels, with over 50 projects in reserve. These two brands jointly form a differentiated matrix covering the mid-to-high-end market, meeting diverse consumer needs.

High-end and mid-range markets have also seen breakthroughs. The high-end brand “Sahotel” completed its layout with three hotels in Shanghai, Shenzhen, and Guangzhou. In the fourth quarter, RevPAR exceeded 950 yuan. It also reached a strategic partnership with EHL Hospitality Business School to jointly develop a high-end service system with both international perspective and Eastern values. The mid-range brand “Qingju Hotels” focuses on first-tier cities, with over 160 hotels in operation under the Qingju 3 series. In the fourth quarter, RevPAR recovery rate exceeded 110% year-on-year, and the full-year recovery rate exceeded 100%, demonstrating strong market adaptability.

Retail business has become a key pillar of Atour’s ecosystem collaboration. In 2025, retail revenue reached 3.67 billion yuan, a 67% increase year-on-year, accounting for nearly 40% of the group’s total revenue. Through product innovation and category expansion, Atour Planet maintains a leading position in bedding categories on mainstream e-commerce platforms. The Deep Sleep Pillow Pro series has sold over 10 million units, and the bedding GMV grew over 90% year-on-year. New categories such as bed covers and sleepwear have also gained market recognition. Supply chain upgrades and the release of deep sleep standards further solidify its leading position in the sleep market.

The membership system is the foundation of Atour’s ecosystem collaboration. By the end of 2025, registered members reached 112 million, a year-on-year increase of over 25%. In early 2026, Atour and Starbucks China launched a joint membership program, building a lifestyle service ecosystem covering hotels, retail, and coffee. In the future, Atour will deepen membership operations around the entire user lifecycle, expanding scenarios and emotional connections to create a companion-style membership brand.

Considering long-term development, Atour Group announced a new three-year strategy titled “China Experience, Brand Leadership.” This strategy centers on experience as its core, connecting scenarios and audiences through branding, deepening hotel and retail synergy, and strengthening emotional resonance with users. Meanwhile, the group will continue to enhance organizational capabilities and digital systems to lay a foundation for sustainable growth, achieving high-quality development in a volatile market environment.