
On January 23, 2026, the spot gold price set a new historical record, successfully surpassing the $4950/ounce mark, with an intraday increase of approximately 0.28%, indicating that gold continues to be favored by the market.
This breakthrough is not only a new record in price but also reflects the global capital’s ongoing preference for safe-haven assets.
Multiple fundamental factors exist behind the gold bull market:
Rising global uncertainty: fluctuations in economic data, policy uncertainty, and escalating geopolitical conflicts are driving safe-haven buying.
Monetary policy expectations impact: With inflation pressure and uncertainties in the interest rate path, the market generally expects real interest rates to continue supporting gold.
Increasing demand for safe-haven assets: Whether for institutional investors or national central banks, the appeal of gold as a store of value continues to strengthen.
These fundamental logics strengthen the possibility of a long-term increase in gold prices.
Latest data shows that Goldman Sachs has raised its gold price target for the end of 2026 to around $5,400 per ounce, believing that private investment and central bank demand will continue to support prices.
At the same time, analysts expect gold prices to reach $5000 or even higher, depending on the macroeconomic situation and policy direction.
The different predictions among these institutions suggest that, under high demand and structural support, gold prices may maintain a fluctuating upward trend.
For investors interested in the gold market, it is recommended to consider:
Diversified asset allocation: Reasonably allocate gold and other assets to balance risk and return.
Pay attention to macro data: Monitor monetary policy, inflation, and economic growth data to make dynamic adjustments to price expectations.
Set stop-loss and target price: In the face of high volatility markets, reasonably setting a trading plan helps manage risks.
Gold, as a long-term safe-haven tool, is suitable as part of an asset portfolio rather than a short-term speculation tool.
Despite the promising outlook, there are still potential risks in the market:
Therefore, investors should closely monitor global macroeconomic and policy developments.











