Top 7 NFT Marketplaces in Japan

What Is an NFT Marketplace?

An NFT marketplace is an online platform where users buy and sell NFTs (Non-Fungible Tokens). Recently, NFTs have gained significant attention as an innovative way to verify ownership of digital assets using blockchain technology.

NFTs come in a variety of digital formats, including digital art, music, in-game items, and video content. Their uniqueness as “one-of-a-kind” assets has made them highly sought after by collectors, creators, and investors.

Japan’s NFT market is expanding rapidly, with major corporations and content creators accelerating their entry into the space. As the cryptocurrency market rebounds, the domestic NFT industry is expected to grow further, with Japanese NFT projects becoming more active and NFT prices trending higher.

Top 7 NFT Marketplaces in Japan

Japan offers a range of NFT marketplaces, each with its own unique features. Below are seven of the most notable platforms.

① NFT Marketplaces Operated by Major Japanese Exchanges

NFT marketplaces run by leading Japanese exchanges leverage their experience operating some of the country’s largest crypto trading platforms. These platforms utilize off-chain network systems, which means users pay no network fees (gas fees)—a major benefit.

Popular Japanese content such as anime, manga, and games are featured as NFTs, including blockchain games like CryptoSpells and The Sandbox, as well as sports cards like Sorare and NFT Toreka. Users familiar with crypto trading can use their existing accounts, making it easy to start trading NFTs.

② LINE NFT

LINE NFT is provided by LINE, Japan’s leading messaging app with about 90 million users. Its standout feature is seamless integration with LINE accounts, letting existing users easily access NFT services.

The platform’s dedicated LINE BITMAX Wallet keeps NFTs secure. Users can set NFTs as profile images or stamps on LINE and even exchange NFTs with friends. A wide selection of popular Japanese content is available, including PUI PUI Molcar, Demon Slayer, Momoiro Clover Z, and Yoshimoto comedians.

By leveraging LINE’s massive user base, the platform makes it easy for NFT newcomers to get involved, which is a key reason for its growing popularity.

③ Adam byGMO

Adam byGMO is operated by GMO Adam, a subsidiary of GMO Internet, Inc. The platform features NFT services built on GMO Group’s expertise and advanced technology.

Adam byGMO integrates with GMO Coin exchange and Z.com Wallet for digital asset management, allowing users to smoothly purchase NFTs with cryptocurrencies. Supported by GMO’s reliability and security, the platform is ideal for those seeking a safe environment for NFT trading.

④ Rakuten NFT

Rakuten NFT is offered by the Rakuten Group and leverages Rakuten’s vast ecosystem. Users can register with a Rakuten ID and pay by credit card, providing convenience for NFT beginners.

A unique feature is the ability to purchase NFTs with Rakuten Points. Regular Rakuten users who accumulate points can easily buy NFTs, lowering the entry barrier. Future plans include enabling direct sales by individuals and expanding globally, with anticipated growth as the Rakuten ecosystem broadens.

⑤ HEXA

HEXA, operated by Media Equity Inc., is designed for user convenience. Users can log in with Twitter and use unique features to mint and sell their own works or tweets as NFTs.

HEXA also offers a virtual space—HEXA Metaverse—where users can display their NFTs, providing a new way to enjoy NFT collections. Planned enhancements include global NFT issuance using public blockchains like Ethereum and Polygon, and community features exclusive to NFT holders, promising further expansion.

⑥ SBI NFT

SBI NFT is run by SBI NFT Inc., a subsidiary of SBI Holdings, and allows users to buy NFTs in Japanese yen. NFT issuance and sales require registration, creating a safe environment for beginners.

Users can purchase NFTs with cryptocurrency (ETH/Polygon) or credit card, selecting their preferred payment method. The platform is developing practical NFT services for the Japanese market, such as the traceability service SHIMENAWA, which enables identification of product unboxing via NFT.

⑦ tofuNFT

tofuNFT is a Japanese NFT marketplace operated by COINJINJA Inc. While based in Japan, it mainly targets overseas markets. With multi-chain support for EVM blockchains, it lets users trade NFTs from multiple blockchains on one platform.

As the largest Japan-origin NFT marketplace, tofuNFT has reached a cumulative transaction volume of ¥10 billion and keeps growing. Today, it is recognized as one of the world’s largest multi-chain NFT marketplaces and stands out as a prominent global service from Japan.

NFT Marketplaces That Support Credit Card Payments

More services now allow users to purchase NFTs with credit cards, offering the following advantages:

Main Benefits:

• No need for cryptocurrency knowledge or digital wallets
• Prices displayed in Japanese yen for clarity
• Ability to earn credit card points and rewards

In Japan, Pie by XYZ Inc. is well-known. Pie lets users buy NFTs listed on OpenSea—the world’s largest NFT marketplace—using a credit card. Even without crypto holdings, users can purchase NFTs with only a wallet address and email.

Pie acts as a purchasing agent, delivering the NFT to the buyer’s wallet within 24 hours. Prices are listed in yen (including gas fees), and service fees range from 5% to 15%.

Pie restricts purchases to NFT collections certified by the platform. Only rigorously screened collections are approved, minimizing the risk of buying counterfeit NFTs commonly found on OpenSea—a major benefit for users.

Key Features of Japanese NFT Marketplaces

Japanese NFT marketplaces offer distinct features compared to overseas platforms. Here are three main highlights:

Transactions in Japanese Yen

A major advantage of Japanese NFT marketplaces is the option to trade in yen. While overseas platforms typically use cryptocurrencies like Ethereum (ETH), many Japanese platforms support direct purchases in yen.

This lets users unfamiliar with crypto or digital wallets purchase NFTs as easily as regular online shopping, greatly lowering the barrier to entry. For newcomers, the ability to avoid currency risks and crypto price fluctuations provides added peace of mind.

Full Japanese Language Support

Overseas services such as OpenSea mainly use English, but Japanese NFT marketplaces offer interfaces and websites entirely in Japanese. This removes language barriers and ensures a comfortable user experience.

Customer support is also available in Japanese, making communication smooth when users have questions or issues. Quick, native-language support is especially helpful for NFT beginners facing technical or transaction-related challenges.

Extensive Japanese Content

Japanese NFT marketplaces feature an abundance of anime, manga, games, music, and other uniquely Japanese content. Japan is globally recognized for its popular anime and manga, which are actively promoted in the NFT market.

For fans in Japan and worldwide, acquiring NFTs of famous IPs and beloved characters is a major draw. More well-known IPs and companies are expected to join, further expanding the Japanese-content-driven NFT market.

Latest Developments in Japan’s NFT Market

Recently, prominent Japanese NFT projects have joined FiNANCiE, a blockchain-powered token issuance crowdfunding service known for its token-based project management.

Through FiNANCiE, creators and businesses can launch projects and issue unique tokens to raise capital from investors (users). Investors can earn returns based on project success, join project communities, and potentially benefit from rising token value.

Key Features of FiNANCiE:

• Token-based crowdfunding
• Community participation
• Potential for token appreciation

Japanese NFT projects are increasingly issuing tokens on FiNANCiE and building Web3 communities, fueling a new trend.

NFT Projects on FiNANCiE:

• CryptoNinja Games (CNG)
• Live Like A Cat
• CoolGirl Project (CGL)
• Banana Game Lab
• Freelance Heroes Guild (FHG)
• NOX Gallery

As FiNANCiE drives domestic NFT market activity, NFT floor prices (minimum prices) are expected to benefit. These new fundraising and community-building methods are important catalysts for the growth of Japan’s NFT market.

FAQ

What Is a Japanese NFT Marketplace and What Are Its Main Features?

A Japanese NFT marketplace is a digital platform for NFT trading. Main features include clear ownership records via blockchain, transparent transaction tracking, and automated settlement with smart contracts. Users can trade NFT assets securely and efficiently.

Which Marketplace Should I Choose to Buy or Sell NFTs in Japan?

Adam by GMO, with support for yen payments, and the global platform OpenSea are recommended. Adam by GMO is run by GMO Group and features yen support. Select the platform that fits your needs.

What Are the Fees for Trading on Japanese NFT Marketplaces?

Transaction fees typically start at 2.5% and can drop to 1.05% as trade volume increases. Fees adjust progressively based on your trading history.

Are Japanese NFT Marketplaces Secure? Are Their Security Measures Sufficient?

Security measures vary by platform. Most offer basic protections, but stricter private key management and enhanced security are recommended. Choose trustworthy marketplaces and manage your assets carefully.

Which Japanese Platform Is Best for NFT Beginners?

Platforms with intuitive interfaces and comprehensive Japanese support are ideal for beginners. Look for services with high trading volume, strong security, and low fees. As of 2026, several reliable domestic platforms are available.

Which Cryptocurrencies and Payment Methods Are Supported on Japanese NFT Marketplaces?

Major cryptocurrencies like Bitcoin and Ethereum are supported. Some platforms also accept credit cards and Japanese yen, with details depending on the marketplace.

How Do Japanese NFT Marketplaces Differ from Overseas Platforms (Like OpenSea)?

The main difference is transaction fees. Overseas platforms generally have lower fees (about 0.5%–10%), while Japanese marketplaces tend to be higher. Domestic platforms support yen payments, while overseas platforms mainly transact in stablecoins and other cryptocurrencies.