
We live in the digital age. Anyone who has used a computer knows that digital assets are fundamentally easy to copy. Just highlight text and press “Ctrl C + Ctrl V”—the entire selection is instantly duplicated.
This property applies to more than just text. Images, audio, and video—any digital format—can be easily replicated. As a result, digital content becomes ubiquitous. The easier it is to copy, the more common it becomes on digital platforms, making it harder to maintain uniqueness and preserve value.
This dilemma has long posed serious challenges for digital artists and creators. No matter how exceptional a work is, its originality is difficult to prove when copies can be made effortlessly.
You may have seen headlines about an NFT of a particular artist’s work selling for millions of dollars. The artwork itself is a digital image—readily copied and pasted. So why does it command such a high price?
Ultimately, the NFT isn’t the image file itself. It’s an electronic record certifying the “original artwork titled ‘Everydays: The First 5000 Days’ by the artist Beeple.” In real estate terms, an NFT isn’t the building itself, but rather the deed or registry proving ownership of a specific address.
This “right to the original” is crucial. Even before NFTs, the essence of art transactions was acquiring the ability to trace the origin of a piece—the original traceability.
Take the Mona Lisa by Leonardo da Vinci, for example. Countless forgeries exist, but the authentic painting in the Louvre is priceless. If you lined up all versions together, most people couldn’t easily tell which is genuine.
The true Mona Lisa was transferred from da Vinci to its first owner, then changed hands many times globally. That chain of custody, documented over centuries, is what proves its authenticity. So, the core of owning art isn’t the image itself—it’s the ability to trace the original.
Most NFTs are created using Ethereum’s ERC-721 standard. This allows artists and creators to mint media—art, text, audio, video—as NFTs recorded on the blockchain.
Details such as when, by whom, and how an NFT was created, along with the entire chain of ownership, are stored securely on the blockchain. This mechanism is how NFTs ensure original traceability, and it’s a key reason for their rising prominence.
Blockchain technology makes the transfer history of NFT ownership tamper-proof. This allows digital assets to offer the same authenticity and scarcity as physical artwork.
As noted, an NFT isn’t the artwork or text itself, but a kind of deed for the media. The blockchain records this deed. But where is the original media file attached to the NFT stored?
Technically, the media can be stored directly on the blockchain, but storage fees scale with usage, making this prohibitively expensive for most use cases. Instead, creators typically use decentralized storage solutions like IPFS (InterPlanetary File System), a peer-to-peer network. The NFT then points to the IPFS address where the file is stored.
IPFS is not a blockchain, but a P2P system designed to prevent hacking and data loss by distributing files across multiple nodes.
IPFS increases durability and security by eliminating single points of failure and storing data redundantly. This makes it safer and more robust than traditional centralized storage systems.
If you bought an NFT of the Mona Lisa and the IPFS node storing the image was hacked, your NFT ownership record would remain secure, but you could lose access to the original file itself.
To address these risks, many NFT projects use multiple decentralized storage services and implement backup protocols.
In recent years, NFT-specific marketplaces have exploded. Leading platforms include Blur, OpenSea, Rarible, CryptoSlam, AtomicAssets, and SuperRare. These exchanges support a wide range of NFT trading, often via auction formats.
All these marketplaces operate similarly to traditional art auctions. NFT holders list their assets, and buyers place bids. The highest bidder or the first to meet the seller’s instant sale price acquires the NFT.
On an NFT marketplace, users can view detailed information about each work, transaction history, and ownership records. Many platforms also offer royalty systems, allowing creators to automatically earn a percentage of sales each time their work is resold.
Transparency and traceability are defining features of the NFT market. Every transaction is permanently recorded on the blockchain, reducing risks of price manipulation and fraudulent activity compared to traditional markets.
Consider the art market: because artworks are unique, they’re difficult for most people to buy or sell. This leads to low market liquidity—a concept familiar in crypto.
NFTs share these challenges. Recently, there’s been movement to make NFTs more tradable and liquid, like fungible tokens (FTs). That’s the premise behind the ERC-404 standard.
The real world offers parallels. For example, luxury apartments with standardized construction and materials are sometimes bought based solely on address or brand, without a site visit.
ERC-404 is an innovative standard aiming to preserve NFT uniqueness while enabling liquidity similar to fungible tokens. It allows for fractional NFT ownership, opening the market to more investors.
To date, no NFT brand has emerged that provides the same level of utility as luxury apartments. But as Web3 adoption grows and the metaverse expands, that kind of utility could become standard in the digital realm.
When you understand the essence of NFTs, you’ll be better positioned to spot investment opportunities in new “variants” as they arise. This is why a solid grasp of NFT fundamentals is essential. As the sole way to verify digital asset uniqueness, NFTs will continue to evolve and find new applications across diverse sectors.
An NFT is a non-fungible digital asset built on blockchain technology. It’s distinguished by unique identification data that guarantees both uniqueness and ownership. Unlike conventional digital assets, NFTs can’t be copied and carry unique value for digital art, music, virtual real estate, and more.
NFTs are blockchain-based digital assets with unique token IDs. Standards like ERC721 and ERC1155 use cryptography to ensure immutability and uniqueness. Blockchain’s decentralized structure reliably records ownership and authenticity.
NFTs are utilized in music, sports, gaming, real estate tokenization, and more. Use cases include automatic royalty payments, digital trading cards, virtual property certificates, and tourism content. Practical adoption is expanding rapidly.
To purchase NFTs, set up an Ethereum wallet (like MetaMask), acquire ETH, and access a marketplace. To sell, connect your wallet and list your NFT. Be sure to have enough ETH to cover gas fees.
Risks include scams and Ponzi schemes. To protect yourself, research project teams, use official platforms, safeguard your private key, and only purchase from verified accounts.
NFTs are unique digital assets—each token is original and cannot be exchanged one-for-one. By contrast, cryptocurrencies like Bitcoin and Ethereum are interchangeable, with each unit holding equal value. NFTs are typically purchased using these cryptocurrencies.
NFTs are transitioning from speculative use to practical utility, with steady market growth expected beyond 2026. Adoption in gaming, fashion, and the metaverse is accelerating. As interoperability improves, NFTs are set to become core infrastructure for digital ownership.
NFTs are legally recognized in many countries, including Japan. In Japan, NFTs without payment or profit-sharing functions aren’t regulated as financial products. Regulations vary globally, and NFTs may be treated as securities or payment instruments depending on their features.











