In-depth analysis of the transformation of Doodles NFT from art collectibles to a multimedia brand, exploring its community governance, customizable NFTs, DOOD token economy, and future development blueprint.
Project Origin and Team Background
Doodles was co-founded by illustrator Scott Martin (Burnt Toast), tech expert Jordan Castro (Poopie), and blockchain pioneer Evan Keast (Tulip). Launched in October 2021, the NFT series quickly rose to fame with its colorful and variably shaped characters, embodying the community vision of “a sense of belonging for everyone” and gradually expanding into animation, games, and offline events.
Innovative Development and Ecological Expansion
Doodles is not limited to NFT collections; in 2023, Doodles 2 was launched on the Flow blockchain, allowing users to customize character appearances for use in games, social platforms, and real-world events. The brand is also actively collaborating with international companies such as McDonald’s and Adidas, and has raised over $50 million in funding to further expand into music, culture, and entertainment.
Token Economics and Governance Model
The total supply of DOOD tokens is 10 billion, allocated to the community, ecological fund, new users, team, liquidity, and company reserves. DOOD is used for community governance, content creation, game transactions, staking rewards, and future event tickets, ensuring community participation and sustainable ecological development.
Diverse Applications and Future Blueprint
Doodles supports artistic creation, NFT community activities, and a decentralized gaming ecosystem, and plans to launch Doodles TV, venturing into the VR/AR field to achieve seamless interaction between the digital and real worlds. The brand’s goal is to become a global leader in the creative media ecosystem in the Web3 era.
Summary
Doodles has grown from an NFT project to a representative Web3 creative brand thanks to its innovative design, strong community, and diverse applications. With the expansion of the ecosystem and technological innovation, the future development potential of Doodles is worth looking forward to.
* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
