

“Okuribito” is a uniquely Japanese slang term for individual investors whose net assets exceed 100 million yen, achieved through stock trading, foreign exchange, or cryptocurrency investments. The term gained widespread recognition in the investment community during the massive cryptocurrency bubble of 2017.
During that period, the prices of cryptocurrencies—especially Bitcoin (BTC)—surged, and many investors saw enormous profits from relatively small investments in a short time. This phenomenon propelled the term “Okuribito” into the spotlight and made it a popular goal for retail investors. However, as the market corrected, awareness of the high risks associated with crypto investment became much more widespread.
The short answer: “It’s definitely not too late.” Still, there are crucial caveats. Becoming an Okuribito isn’t as simple as “buy a little Bitcoin and become wealthy automatically.”
Success depends on properly combining three factors: your investment amount, investment horizon, and strategy. For example, consider regularly investing 30,000 yen in Bitcoin each month. That’s 360,000 yen annually, or 3.6 million yen over 10 years.
If Bitcoin’s historical average annual returns continue at even a moderate pace, this investment could potentially grow fourfold to tenfold in 10 years. Of course, this is based on past results and not a guarantee of future performance. Still, with a long-term outlook and disciplined approach, even average-income investors have a real shot at building meaningful wealth.
The key is to develop a sensible investment plan that matches your financial situation and to maintain a long-term perspective without being distracted by short-term market swings.
Your path to Okuribito status varies dramatically with your investment size. Here are several concrete scenarios to consider.
With 100,000 yen, you could hold about 0.007 BTC. Even if Bitcoin’s price increases tenfold, your holdings would be worth around 1 million yen. For most, this is best viewed as a “market entry ticket”—a valuable, hands-on opportunity to learn how the market works.
A 1 million yen investment would buy you about 0.071 BTC. At this level, long-term holding could yield several- to tenfold returns. If the market grows substantially, assets in the several-million to 10-million yen range become plausible.
A lump-sum investment of 10 million yen allows you to hold about 0.71 BTC. If Bitcoin ultimately surpasses $700,000, your holdings would reach 100 million yen. However, lump-sum investing carries significant timing risk, so careful decision-making is critical.
This is the most realistic and actionable strategy for most retail investors. With a total investment of 3.6 million yen, you may accumulate about 0.25 BTC. Should Bitcoin reach $1 million in the future, your holdings could grow to around 18 million yen.
This approach diversifies market risk, reduces emotional stress, and is well-suited for long-term wealth building.
Leading global financial institutions and investors have issued bullish forecasts for Bitcoin’s future price. Here are some of the most prominent:
These projections assume greater institutional adoption, Bitcoin’s inherent scarcity, and an expanding role in the global financial system. Remember, these are projections—actual market outcomes can be affected by many variables.
Bitcoin’s track record strongly supports long-term holding strategies.
The data shows that, while short-term volatility exists, Bitcoin has consistently trended upward over the long run. Notably, there’s a strong correlation between Bitcoin’s four-year halving cycle and its price growth.
Advantages of long-term holding include:
Trying to multiply your assets quickly with leverage or futures trading is extremely risky. While the potential rewards are high, the risk of losing your capital rises dramatically.
Leverage trading lets you take positions worth several to dozens of times your actual capital. But if the price moves against you, your losses are magnified just as much. With highly volatile assets like Bitcoin, even minor price movements can trigger a margin call and force liquidation—a “loss cut.”
Historically, many investors have suffered major losses in a short time using leverage. Even seasoned traders can be caught out during periods of rapid market movement.
Leverage trading isn’t a “shortcut” to building wealth—it’s more likely a shortcut to losing it. For most retail investors, a disciplined, long-term strategy is the most realistic path toward asset accumulation.
The share of long-term Bitcoin holders has been rising steadily in recent years. Several key factors drive this trend.
US Spot ETF Approval: In 2024, the US Securities and Exchange Commission (SEC) approved the first spot Bitcoin ETF. This made it easier for both institutions and retail investors—who had resisted direct exchange purchases—to invest in Bitcoin through brokerage accounts.
Legal Reforms in Japan: In 2017, the revision of Japan’s Payment Services Act formally recognized Bitcoin as a legal means of settlement. This improved crypto market safety and transparency, and lowered barriers for retail investors.
Major financial institutions, hedge funds, and corporate treasuries are allocating more capital to Bitcoin. These investors are adopting a long-term view, using Bitcoin for portfolio diversification and as a hedge against inflation.
As of May 2025, long-term holders (those holding over one year) controlled 14.37 million BTC—over 70% of all Bitcoin in circulation. This demonstrates that many market participants see Bitcoin as a long-term asset rather than a short-term trade.
This increase in long-term holders also contributes to greater market stability and helps dampen extreme price swings.
To reach a 100 million yen portfolio from today’s price levels, Bitcoin would need to see substantial appreciation. For example, if ARK Invest’s scenario of $700,000 per Bitcoin by 2030 plays out, holding just 1 BTC could make you an Okuribito.
However, this is an extremely optimistic case and would require several conditions, including:
The most practical and recommended strategy is to invest about 30,000 yen monthly for at least 10 years. Advantages include:
It’s crucial to avoid leverage and frequent trading, and instead focus on long-term holding. The key to success is believing in Bitcoin’s long-term growth and not being shaken by short-term volatility.
Set your investment amount based on your own financial situation, risk tolerance, and goals. Avoid overextending yourself—protect your living and emergency funds, and only invest what you can afford to lose.
Even though Bitcoin’s price is higher now than in the past, it’s still possible to aim for Okuribito status. What matters isn’t “how much you can make quickly,” but “how long you can consistently invest an amount that works for you.”
The path to success is patience and discipline—leveraging time and diversification for long-term results. Don’t be swayed by short-term ups and downs; stick to your plan and steadily build your assets. For retail investors, this is the most realistic starting line toward Okuribito status.
Crypto investing certainly involves risk, but with the right knowledge, strategy, and a long-term approach, it can be a powerful way to build wealth. Carefully assess your situation and start investing within your means—your first step toward success.
Yes, but it’s not as easy as it was for early entrants. You’ll need to focus on long-term holding and continually improve your trading skills. Realistically, patient learning and disciplined strategy are essential.
As of February 2026, Bitcoin trades around 11 million yen. To reach 100 million yen, you’d need to invest about 9 million yen. Experts predict Bitcoin could surpass $1 million by 2030, so even today’s investment could yield significant returns.
Long-term holding is the foundation; if you have extra funds, gradually increase your position through trading. However, trading requires thorough knowledge. Avoid dubious information and excessive profit expectations.
Major risks include exchange hacks, price volatility, operational mistakes (“self-Gox”), malware, and regulatory issues. Common pitfalls are emotional trading, excessive leverage, investing without adequate information, and holding losing positions too long. Start small with surplus funds, use a trustworthy platform, and keep up with the latest information.
Long-term holding is generally more effective for reaching Okuribito status. Dollar-cost averaging reduces emotional stress, but long-term holding captures more upside. Historically, early entry and holding have proven advantageous for Bitcoin investors.
Bitcoin is high-risk, high-return, trades around the clock, and is highly liquid but very volatile. Stocks offer moderate stability and liquidity, while real estate is most stable but least liquid. Each has different risk-return characteristics.
You’ll need to invest for the long term—until 2030. Expert forecasts suggest Bitcoin could exceed $1 million (about 150 million yen) by 2030, a roughly 14-fold increase from the current 11 million yen. However, tax rates may reach as high as 55%.











