
Pundi X, a leading blockchain-based point-of-sale (PoS) solution provider, has officially launched the first phase of its PURSE token distribution initiative. This strategic move aims to incentivize builders and participants within the Decentralized Physical Infrastructure Network (DePIN), marking a significant milestone in the evolution of crypto-based merchant services.

The distribution of PURSE tokens leverages advanced DePIN technology to fundamentally reshape the relationship between customers and merchants, creating a mutually beneficial ecosystem. By utilizing decentralized infrastructure, Pundi X is establishing a new paradigm for loyalty programs that transcends traditional centralized models.
According to the official announcement, Pundi X's innovative approach enables customers to earn loyalty points for every transaction they complete, effectively incentivizing repeat business. This mechanism operates similarly to traditional cashback or loyalty programs offered by major credit card companies or airline frequent flyer programs, but with the added benefits of blockchain transparency and decentralization. The key difference lies in the token-based reward system, which provides customers with tangible digital assets that can be utilized across multiple platforms and services.
Simultaneously, merchants participating in the program benefit from significantly increased customer retention rates and enhanced sales performance. The loyalty incentive structure encourages customers to return to the same merchants repeatedly, creating a stable revenue stream for businesses. This symbiotic model fosters a sustainable ecosystem where both parties reap tangible rewards through continued engagement, establishing a win-win scenario that drives long-term growth.
"As we embark on the first phase of the one billion PURSE token distribution, we are excited to recognize and reward the dedicated participants using our DePIN solution," stated Zac Cheah, co-founder and CEO of Pundi X. "At Pundi X Labs, we believe in fostering loyalty and growth within our ecosystem, and the decentralized nature of our DePIN model reflects this commitment. This initiative represents our vision for the future of merchant-customer relationships in the digital economy."
Holders of PURSE tokens gain access to an extensive range of benefits designed to maximize value and utility. These benefits include exclusive gifts, physical goods, premium services, and cash-back features that provide immediate financial returns. The incentive structure is designed to reward continued participation, as users earn additional benefits through further spending within the ecosystem. This creates a positive feedback loop that encourages sustained engagement with the platform.
Moreover, PURSE serves as the native token of the PURSE Merchant loyalty point platform, demonstrating remarkable versatility by functioning seamlessly across various blockchain networks. The token is compatible with multiple chains including BEP20 (Binance Smart Chain), Osmosis, Pundi X chain, fcore, and ERC20 (Ethereum), ensuring maximum accessibility and interoperability. This multi-chain approach eliminates the friction typically associated with cross-platform token transfers and allows users to interact with the PURSE ecosystem regardless of their preferred blockchain infrastructure.
The first phase of the distribution program involves the strategic allocation of 100 million PURSE tokens from Pundi X's comprehensive one billion token reward distribution pool. This substantial allocation demonstrates the company's commitment to building a robust and engaged community of users and merchants.
These tokens will be distributed directly to holders who actively spend cryptocurrency via the XPOS platform, Pundi X's proprietary point-of-sale device that enables cryptocurrency acceptance at physical retail locations. The distribution operates on a transparent first-come, first-served basis, continuing until the entire token pool is claimed by eligible participants. This approach ensures fairness and encourages early adoption of the platform.
This carefully structured four-phased program aims to drive the evolution of crypto incentives and actively shape the future of the cryptocurrency payment ecosystem. Each subsequent phase will introduce additional features and expanded token allocations, gradually building toward a comprehensive decentralized loyalty infrastructure that serves both merchants and consumers at scale.
The token distribution program introduced by Pundi X is strategically designed to complement and work in seamless conjunction with the pCard, an innovative self-custody hardware wallet card that supports multiple blockchain networks. This integration creates a comprehensive payment and rewards ecosystem that addresses both security and usability concerns.
Built on Infineon Technologies' industry-leading SECORA™ Blockchain security solution and Function X's robust network infrastructure, pCard provides enterprise-grade security for users' digital assets. The device securely stores users' private keys and digital assets while facilitating transaction signing through advanced Near Field Communication (NFC) technology. This contactless approach enables quick and convenient payments at compatible point-of-sale terminals without compromising security, making cryptocurrency transactions as simple as traditional contactless card payments.
Participants utilizing pCards for their daily transactions stand an excellent chance to win randomized PURSE rewards through the platform's gamified incentive system. This element of surprise adds an engaging dimension to routine transactions, encouraging users to choose pCard for their payment needs. The randomized reward mechanism ensures fair distribution while maintaining user excitement and engagement.
Accumulated rewards will be automatically disbursed to users' accounts after a seven-day processing period, providing time for transaction verification and fraud prevention. pCard holders can conveniently claim their rewards through the intuitive pCard mobile application, which provides a user-friendly interface for managing digital assets, viewing transaction history, and tracking reward accumulation. The app serves as a central hub for all pCard-related activities, streamlining the user experience.
In 2024, Pundi X announced a groundbreaking development: the integration of its technology into traditional point-of-sale terminals released by a major provider of such devices, the U.S.-based industry leader Verifone. This partnership represents a significant milestone in mainstream cryptocurrency adoption, bridging the gap between traditional payment infrastructure and blockchain technology.
According to Pundi X, its XPOS module—their specialized point-of-service device that accepts cryptocurrencies—has been successfully integrated into Verifone's X990 terminal. The X990 represents the latest generation of Android-based point-of-sale terminals produced by Verifone, incorporating cutting-edge hardware and software capabilities that enable advanced payment processing features.
These enhanced devices can now process cryptocurrency payments alongside traditional card and cash transactions, providing merchants with a unified solution that accommodates diverse customer payment preferences. The blockchain company emphasized that this integration will enable "a wider network of retailers to accept payments in cryptocurrencies," significantly expanding the addressable market for crypto-based commerce.
This development is particularly significant because Verifone terminals are deployed at millions of merchant locations worldwide, representing one of the largest point-of-sale networks globally. By integrating XPOS functionality into these existing terminals, Pundi X effectively gains access to an established merchant base without requiring complete hardware replacement. This approach reduces adoption barriers and accelerates the timeline for mainstream cryptocurrency payment acceptance, bringing the vision of ubiquitous crypto commerce closer to reality.
Pundi X is a payment solution platform. PUNDIX is its governance token for platform management. PURSE token rewards user loyalty and incentivizes participation in the DePIN ecosystem development.
DePIN combines blockchain with physical infrastructure, allowing participants to contribute resources like devices and storage for token rewards. It reduces costs, enhances network resilience, and promotes transparency. With growing adoption in IoT, mapping, and storage, DePIN's prospects are highly promising for reshaping global infrastructure.
Pundi X distributes PURSE tokens across 4 phases with 1 billion total supply. Phase allocations are 100M, 200M, 300M, and 400M tokens respectively. Participants register and engage on designated platforms per official announcements.
PURSE token distribution incentivizes customers and merchants to participate in the Pundi X ecosystem, promoting crypto payment adoption. Users earn tokens through purchases and activities, enhancing engagement and driving sustainable ecosystem growth.
PURSE tokens are distributed through airdrops to eligible participants. Distribution may have conditions such as community engagement or specific participation requirements. Check official announcements for exact eligibility criteria and distribution details.
Pundi X excels through its extensive payment network integration with IoT devices, enabling efficient decentralized mining. Its mature ecosystem leverages physical payment terminals to increase participation, attracting more investors than competitors.
PURSE's value depends on market demand, project development, and technological innovation. Key evaluation factors include token distribution structure, team execution capability, and investor sentiment. Strong DePIN ecosystem adoption will drive long-term appreciation potential.











