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MrBeast, a prominent YouTube creator, and his company Beast Industries have announced the acquisition of Step, a fintech app designed for teens and young adults. This marks a strategic shift from content creation to digital banking and wealth management services, with plans to integrate DeFi features. The article also examines MrBeast’s previous on-chain activities in the crypto sector, prompting debate around influencer-led financial initiatives and user trust.

MrBeast is transitioning from YouTube to the financial sector. He has submitted a trademark application for "MrBeast Financial," with plans to launch a cryptocurrency payments and investment platform. This bold financial venture is driven by user base and trust, while navigating regulatory challenges, and could influence Generation Z's approach to financial services and trust.