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Messari warns of the decentralized social shift: Farcaster acquired, Lens changes ownership, DeSoc enters restructuring cycle
On January 22, Messari researcher AJC stated that decentralized social networks are entering a new adjustment phase. Between January 14 and January 21 alone, several core projects experienced directional shifts, triggering a reshaping of the DeSoc track landscape. The Base App shifted from a social tool to a trading application centered on token exchange and wallet functions; Lens Protocol handed over control to Mask Network; Farcaster was acquired by its long-term infrastructure partner Neynar. These chain reactions in a short period indicate that the first round of experiments with "decentralized social platforms" is coming to an end.
These changes reveal the real challenges faced by DeSoc. Although Farcaster has raised approximately $180 million, most decentralized social applications remain niche, with user retention and monetization struggling to break through. The high operational costs and sluggish revenue create a gap, forcing teams to seek more direct monetization paths, making trading and wallet tools higher priority. However, this also causes overlap between SocialFi and DeFi tools, increasing competition, and the community's enthusiasm for "social as finance" has noticeably cooled down.
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