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Aster launches three tokens overnight, with a total trading reward pool exceeding 10 million. Can it retain traders this time?
Aster DEX launched three new tokens intensively on the evening of January 27 and initiated a substantial trading reward campaign. This move involved cross-chain collaborations, and the reward mechanism is relatively generous. However, whether it can truly attract and retain traders remains to be seen through subsequent market reactions.
Three tokens launched simultaneously, Aster ecosystem expands overnight
According to the latest news, Aster completed the launch of three tokens on January 27:
This launch is not just about introducing new tokens but is part of a USD1 trading competition conducted in collaboration with BNB Chain, Four.meme, and World Liberty Financial. From this perspective, Aster is expanding its ecosystem and trading pairs through trading competitions.
What is LIBERTY
Torch of Liberty (LIBERTY) is a BNB Chain ecosystem token launched in June 2025. It currently has a market cap of approximately $21.38 million, ranking 698th in the cryptocurrency market cap list. According to market data, LIBERTY is priced at $0.021381, up 3.88% in the past 24 hours, with an 82.32% increase over the past 30 days, indicating strong upward momentum.
Incentive mechanism design: 1.2x points bonus and fee waiver
The incentive mechanism for this event is relatively comprehensive, mainly including three parts:
Airdrop points bonus: During the event period (until 22:00 on February 3), trading pairs LIBERTY/USD1 and An/USD1 will receive a 1.2x airdrop points bonus, meaning traders’ points earnings are increased by 20% compared to normal.
Fee discount: Spot trading pairs USD1/USDT will have no trading fees during the event, which is especially attractive to high-frequency traders.
Differentiated rewards: ARTX rewards are distributed based on users’ trading fee ratios, with a maximum of 3% of the trading fee per person, and only qualified participants with total fees exceeding $5 will receive rewards.
From the design perspective, this incentive system caters to small retail traders (low participation threshold) and is attractive to large traders (via fee ratio distribution).
The logic behind the platform’s ongoing actions
According to related information, Aster has been quite active recently. Latest data shows that in the past 24 hours, Aster repurchased 242,127 ASTER tokens, with total repurchases exceeding 32.15 million tokens. Although ASTER’s price dropped 6.86% on January 26, the frequency of trading competitions and new token launches continues to increase.
This indicates that Aster’s operational strategy is to maintain platform activity by continuously introducing new trading pairs and trading competitions, which is a common growth tactic in the competitive DEX space.
Key question: How long can the hype last?
Based on recent news and updates, Aster is indeed trying to sustain ecosystem activity through various means. However, it should be noted that the effects of trading competitions and reward campaigns are short-term. Whether traders will stay afterward depends on the liquidity and trading value of these tokens.
Although LIBERTY has performed well recently, its market cap and trading volume are relatively small (only $1.33 million in 24-hour trading volume), which could lead to slippage issues for large traders. The situation for ARTX and An is still unclear and requires further observation.
Summary
Aster’s simultaneous launch of three tokens and the initiation of a trading reward campaign demonstrate the platform’s ongoing efforts in ecosystem expansion and user engagement. The combination of 1.2x points bonus and fee waivers is relatively attractive, but the ultimate effectiveness depends on actual trader participation. For traders interested in participating, attention should be paid to the liquidity performance of these new tokens after launch and the lifecycle of trading pairs after the event ends. Aster’s frequent buybacks and competitions indicate a serious effort to maintain activity, but whether a sustainable ecosystem can be formed depends on future user retention.