Not because it's an especially good haircut. Because the barbershop near my house charges €47. I used to pay €18 for haircuts. Then I moved to a neighborhood where barbershops have exposed brick walls and serve free beer. The haircut is identical. But the atmosphere costs an additional €29. My wife asked me why I didn't go to my old barber, since it's a 25-minute drive. I could. But of course, I'm the guy who earns €270,000 and drives across the city to save €30 on a haircut. That's somehow worse than just paying €47. That's the lifestyle inflation. Not buying Ferraris. Just accepting that haircuts now cost €47 because everyone around you pays €47. The barber showed me a €15 pomade he recommends. I bought it. I don't need a €15 pomade. But I already paid €47 for the haircut. What are another €15? That's how the rich stay rich: they spend money normalizing absurd prices. Next year, the haircut will cost €52. And I will pay for it. Because that's exactly what haircuts cost now.
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I paid €47 today for a haircut.
Not because it's an especially good haircut. Because the barbershop near my house charges €47.
I used to pay €18 for haircuts. Then I moved to a neighborhood where barbershops have exposed brick walls and serve free beer.
The haircut is identical. But the atmosphere costs an additional €29.
My wife asked me why I didn't go to my old barber, since it's a 25-minute drive.
I could. But of course, I'm the guy who earns €270,000 and drives across the city to save €30 on a haircut.
That's somehow worse than just paying €47.
That's the lifestyle inflation. Not buying Ferraris. Just accepting that haircuts now cost €47 because everyone around you pays €47.
The barber showed me a €15 pomade he recommends. I bought it.
I don't need a €15 pomade. But I already paid €47 for the haircut. What are another €15?
That's how the rich stay rich: they spend money normalizing absurd prices.
Next year, the haircut will cost €52. And I will pay for it. Because that's exactly what haircuts cost now.