China Life Guangzhou Branch: 3.15 Consumer Rights Protection Campaign Warms Hearts; Precise Services for the "Two New" Groups Safeguard Their Rights

During the 2026 “3.15” Financial Consumer Rights Protection Education and Publicity Week, China Life Guangzhou Branch actively practiced the concept of serving the people through finance. In response to the work deployment of the China Banking and Insurance Regulatory Commission, with the core theme of “Protect Financial Rights and Help Create a Better Life,” the branch collaborated with Guangzhou Housing Provident Fund Center Railway Branch, GF Bank Liuhua Branch, and Zhanqian Street Liuhua Bridge Community to carry out Spring Festival condolences and consumer rights protection education and publicity activities. These efforts delivered heartfelt care and professional consumer protection knowledge precisely to groups such as sanitation workers and couriers, effectively enhancing frontline workers’ financial literacy and rights protection capabilities. Through practical actions, they addressed the “key small matters” of the people.

This activity focused on the actual needs of the “new economy” groups working during the Spring Festival, integrating Spring Festival condolences with consumer protection publicity deeply. It is not only a tribute to the hard work of frontline workers but also a concrete practice of China Life Guangzhou Branch’s commitment to consumer protection services and precise matching of financial needs of the “new economy” groups. At the event site, staff delivered Spring Festival care packages to outdoor workers like sanitation workers and couriers, inquiring about their work and life conditions with concern, making frontline workers feel warmth and care during winter. As vital forces in city operation, these “new economy” groups work at a fast pace and are highly mobile. They are often vulnerable to financial scams but lack systematic financial knowledge, facing risks such as personal information leaks, telecom fraud, and illegal policy surrender代理.

To address this pain point, the consumer protection publicity officers of China Life Guangzhou Branch abandoned dull theoretical explanations, adopting an accessible “case-based” approach. They used real-life cases close to the daily work and life of the “new economy” groups to explain core knowledge such as preventing telecom network fraud, protecting personal financial information, avoiding illegal代理rights protection, and standardizing the use of financial services. They highlighted the risks and harms of common scams like impersonating customer service, fake investments, and high-yield temptations. Meanwhile, staff distributed illustrated consumer protection brochures on-site, guiding everyone to identify suspicious links, set secure payment passwords, explain legal rights and channels for rights protection, and promote awareness of “not trusting blindly, not revealing information, not transferring money, and verifying multiple times” to prevent fraud, thereby enhancing their financial risk immunity.

“Usually, I am busy with work and rarely get the chance to learn about financial knowledge. Today’s explanation was very practical. I learned how to protect my bank card information and how to identify scam messages. It was very rewarding!” said a courier who participated on-site. Sanitation workers also expressed that this activity not only received warm condolences but also taught practical skills to safeguard their “money bags,” making them feel warm and secure.

This multi-party coordinated publicity and service activity vividly embodies China Life Guangzhou Branch’s construction of a consumer protection service model of “precise needs identification—innovative scenario services—multi-dimensional knowledge dissemination.” The company always integrates consumer rights protection into the entire business development process, especially focusing on the financial service needs of key groups like the “new economy” groups. By collaborating with communities and financial peers, they break down barriers to financial knowledge dissemination, bringing consumer protection publicity to grassroots levels and closer to the masses, effectively bridging the “last mile” of financial education and services.

Next, China Life Guangzhou Branch will take the “3.15” consumer protection publicity and education week as an opportunity to continuously deepen financial consumer rights protection work. They will innovate publicity methods, expand service scope, and carry out customized consumer protection publicity activities tailored to the financial needs of different groups such as the “new economy” groups, the elderly, and youth. Combining financial knowledge popularization with warm, convenient services, they aim to improve the public’s financial literacy and risk awareness, continuously enhance consumers’ sense of gain, happiness, and security, and demonstrate the responsibility and commitment of a central financial enterprise. This will contribute to creating a safe, fair, and orderly financial consumption environment.