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M&A News: Amazon (AMZN) Snaps Up Robotics Startup Rivr to Bolster Delivery
E-commerce and cloud computing giant Amazon AMZN -0.53% ▼ has acquired Swiss robotics startup Rivr to enhance its delivery. According to CNBC, the company acquired Rivr earlier this week and revealed the deal in a notice sent to third-party delivery contractors. Financial terms of the deal were not disclosed. The Information was the first to report the acquisition.
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Amazon Acquires Rivr for Doorstep Delivery
In its notice to third-party delivery contractors, Amazon stated that Rivr’s technology, which includes a four-legged robot on wheels, will help with doorstep delivery. The company expects to use Rivr’s technology to improve safety outcomes and customer experience.
Notably, Amazon will use Rivr’s tech to research and test how its robots can be integrated into the company’s delivery operations, including “helping DAs [delivery associates] carry packages from delivery vehicles to customer doorsteps.”
Interestingly, Amazon previously invested in Rivr via its $1 billion Industrial Innovation Fund, which supports warehouse and logistics technologies. Also, Bezos Expeditions, the venture capital firm established by Amazon founder and executive chairman Jeff Bezos, participated in Rivr’s $22 million seed round in March 2025.
Amazon has been investing in the automation of its warehouse operations for more than 10 years. The company established Amazon Robotics, a unit focused on its automation efforts, after acquiring warehouse robot maker Kiva Systems in 2012.
What Is the Price Target for Amazon Stock?
Overall, Wall Street has a Strong Buy consensus rating on Amazon stock based on 40 Buys and three Holds. The average AMZN stock price target of $280 indicates 34.1% upside potential. AMZN stock has declined about 10% year-to-date.
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