Because of the impact of AI, there are rumors that Bilibili will lay off 60% of its staff. The main layoffs are in the variety show, gaming, and live streaming sectors. 60% seems a bit exaggerated; it's probably around 35%. The main reason is that Bilibili's live streaming business has never been profitable, and variety shows also lose money. This year, they released Escape from Tarkov, which was decent. However, it’s not profitable either; as a single-player game, it likely just breaks even.

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