Southwest Airlines Evolves to Meet Corporate Needs with New Premium Features and Fare Options

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Southwest Airlines is adapting its long-standing low-cost model to cater to the corporate travel market by introducing premium features and fare options. These changes include assigned seating, extra legroom, new fare bundles, reworked loyalty programs, and expanded distribution through Global Distribution Systems. The airline aims to attract higher-yield business travelers while maintaining its core commitment to affordable service.

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