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The crypto payment track has recently seen major developments. On January 21, Rain, a company focused on crypto card infrastructure, announced the completion of a $250 million funding round. After this round, the company's valuation approached $2 billion.
The behind-the-scenes driver of this funding is the hot market. According to data, the scale of crypto card payments is growing at an annualized rate of 106%, with total transaction volume reaching $18 billion. Even more noteworthy is Rain's own rapid growth—its user base has increased 30-fold year-over-year, and payment transaction volume has grown 38 times. Based on current trends, industry experts expect that by the end of 2025, crypto card payments could become the primary retail payment scenario for stablecoins.
Competition in the payment track has already begun, focusing on three technical paths: full-stack issuance models, orchestration layer models, and dedicated blockchain for payments. In terms of user acquisition, Visa controls over 90% of on-chain card payment share and is also supporting USDC settlement pilots, with a very deep layout. Growing demand for stablecoin payments in emerging markets has become a core growth engine for this track.