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Guizhou Maotai launches 600 million yuan blockchain subsidiary... Accelerating digital business
The diversification of major global companies beyond their traditional boundaries is now extending into the blockchain space. According to a report by Cailian Press on January 11, citing PANews, Guizhou Moutai has established a new subsidiary to venture into blockchain technology-related businesses.
600 Million Yuan New Company, Guizhou Moutai’s Digital Strategy Accelerates
According to data from the business information platform Qichacha, Guizhou Moutai recently established a new company, AiMoutai Digital Technology Co., Ltd., with a registered capital of 600 million yuan(approximately 110 billion won). This move signifies more than just setting up a subsidiary; it indicates Guizhou Moutai’s expansion of its business portfolio from traditional beverages into digital and technological fields.
Diversified Digital Business Model Including Blockchain, Data Services, and Live Streaming
The newly established AiMoutai Digital Technology focuses on blockchain technology-related software and services as its core business areas. It also includes industrial internet data services and internet live streaming technology services, signaling an effort to build a differentiated digital ecosystem. Guizhou Moutai has demonstrated its strategic commitment by holding 100% ownership of this subsidiary.
The establishment of this blockchain subsidiary exemplifies how traditional liquor industry players are responding to the wave of technological innovation. Guizhou Moutai’s move is expected to serve as a signal emphasizing the importance of digital transformation across the industry.