CCTV News Channel Host "Spring Festival" wardrobe change Dalian enterprises customizes "New Chinese Style" for three consecutive years

This article is reprinted from Dalian Daily

The hosts of “News Broadcast” appeared in new traditional Chinese-style clothing. Photo by Chang Xiao Chao (Dalian Yang Group provided)

This newspaper report (Dalian News Media Group / Dalian Cloud Reporter Qu Jiayi) During the Year of the Horse in the lunar new year, CCTV news channel hosts debuted in new outfits, wearing new Chinese-style clothing provided by “Kaimen Custom” under Dalian Yang Group. It is reported that the “Spring Festival” new Chinese-style clothing launched by Kaimen Custom emphasizes enhancing Chinese details, incorporates Year of the Horse elements, and showcases cultural confidence.

“On New Year’s Eve, when hosts Kang Hui and Bao Xiaofeng of ‘News Broadcast’ appeared in Kaimen Custom’s new Chinese-style clothing, we felt especially proud. Everyone took photos and screenshots to commemorate,” said a relevant person from Dalian Yang Group. Kaimen Custom has been designing new Chinese-style series outfits for CCTV news channel hosts for three consecutive years.

According to the reporter, by 2025, Dalian Yang Group’s total profit will increase by 11% year-on-year, achieving the best results since the 14th Five-Year Plan. The company’s global market influence, product innovation capability, brand awareness, and social contribution value have all been comprehensively improved. Three products were awarded the Top Ten Textile Innovation Products by the Ministry of Industry and Information Technology. Relying on the company’s independently developed domestic first-of-its-kind intelligent customization platform, Kaimen Custom adopts an “AI + Human” dual-core service model to create full-scenario, ceremonial dressing options for contemporary youth, while accelerating nationwide deployment. Its “Kaimen” brand professional attire remains a leader in the industry.

Customization is an important direction for high-quality development of Dalian’s textile and apparel industry. Dalian Yang Group’s annual customization capacity remains stable at 2 million pieces/sets, ranking among the top in the global industry. Meanwhile, the company actively promotes an overseas expansion strategy by acquiring and integrating global resources. Its marketing network now covers more than 50 countries and regions worldwide, helping “Dalian clothing” go global.

Digital transformation is a key measure to cultivate new productive forces in the industry. Dalian Yang Group owns 7 smart factories and 40 intelligent production lines, continuously upgrading the USTYYLIT (You Si Da) industrial internet platform, connecting the entire production, supply, and sales data chain, significantly increasing the CNC rate of key processes, and injecting momentum into industrial upgrading through digital technology.