Jefferies: Energy drink distribution network continues to expand in the US retail channels

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Investing.com – According to Jefferies analysts, over the past three years, energy drinks have significantly expanded their distribution network in U.S. retail channels. The firm maintains buy ratings on Monster Beverage (NASDAQ: MNST) and Celsius Holdings (NASDAQ: CELH).

Jefferies’ report shows that during this period, total distribution points for energy drinks increased by 23% in grocery stores and 25% in convenience stores. The firm notes that the growth in energy drink distribution is not a zero-sum game, even within the convenience store channel.

The analysts stated that despite the substantial increase in distribution points, the share of energy drinks in total non-alcoholic beverage distribution points only rose by 1.4 percentage points.

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