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iQIYI Releases 2025 Q4 and Full Year Financial Report: Annual Total Revenue of 27.29 Billion Yuan, Four Consecutive Years of Operating Profit
On February 26, iQIYI released its unaudited financial results for the fourth quarter and full year ending December 31, 2025. The full year total revenue was 27.29 billion RMB, with a Non-GAAP operating profit of 640 million RMB, marking four consecutive years of operating profitability. In the fourth quarter, iQIYI’s total revenue reached 6.79 billion RMB, achieving year-over-year and quarter-over-quarter growth. The Non-GAAP operating profit was 140 million RMB.
Notably, overseas business showed strong growth potential in 2025, becoming a sustainable and scalable “second growth curve”: overseas annual membership revenue grew over 30% year-over-year, with the second half seeing a membership revenue growth rate of 40% year-over-year, and the total overseas membership scale reaching a new high.
iQIYI Founder and CEO Gong Yu stated, “In the fourth quarter, our IP-centered strategy strengthened user engagement and maintained our market-leading position, driving improved financial performance and achieving double growth in total revenue year-over-year and quarter-over-quarter. Moving into 2026, we will enhance content quality, strengthen membership and advertising businesses to solidify our domestic core operations; accelerate breakthroughs in overseas and experience businesses; leverage AI to create a vibrant content ecosystem; and enrich this ecosystem by supplementing AIGC content.”