Línwǔ, Hunan: Shunhua Duck Industry Resumes Work After the Holiday, Busy with Production and Seizing Opportunities to Expand the Market

This article is reprinted from: People’s Daily Online - Hunan Channel

Linwu Duck offline store. Provided by the interviewed unit.

Just after the Spring Festival holiday, the national key leading enterprise in agricultural industrialization—Hunan Linwu Shunhua Duck Industry Development Co., Ltd.—is bustling with activity. On the fourth day of the Lunar New Year, the company has fully resumed work and production, with thousands of employees returning to their posts to process orders and strive for a strong start to the first quarter.

Walking into the Shunhua Duck Industry production workshop, workers are busy sorting, packing, and boxing, creating a lively scene. During the Spring Festival, Linwu duck series leisure foods and cold chain products have been highly popular among consumers, with various hot-selling products in short supply. To seize market opportunities, the company resumed work and production early on the fourth day of the Lunar New Year. Currently, five production lines are operating at full capacity, working tirelessly to achieve a strong start to the first quarter.

Tan Jiahui, General Manager of Hunan Linwu Shunhua Duck Industry Development Co., Ltd., said that the company fully resumed work and production on the fourth day of the Lunar New Year, with more than 2,000 employees returning to their posts. During the Spring Festival, sales of Linwu duck products were booming, with a year-on-year increase of 3.6%. Products such as nitrogen-charged sauce duck, chilled duck, scallion-flavored duck five-piece set, and tea oil duck are in high demand.

As a national key leading enterprise in agricultural industrialization, Hunan Linwu Shunhua Duck Industry Development Co., Ltd. integrates breeding of Linwu duck seedlings, ecological farming, deep processing, and marketing, serving as a demonstration benchmark for the national agricultural product processing industry. By 2026, the company will continue to focus on technological innovation and quality assurance, providing more high-quality products for consumers and injecting strong momentum into high-quality local economic development.

“Our next steps are: first, to accelerate AI application innovation, proactively seize new tracks, and gain new market opportunities. Second, to capitalize on the opportunities of internet digitalization, integrating online and offline channels, traditional and digital marketing to empower market development. Third, to seize the opportunity of consumers’ pursuit of quality life by applying IQF freezing technology, innovating products, and making them even fresher than fresh products,” said Tan Jiahui. (Huang Lingyan)

Shunhua Duck Industry production workshop scene. Provided by the interviewed unit.