X to strengthen advertising policies and implement promotion verification rules

SmartContractPhobia · 2026-02-27T10:03:31+00:00

X will implement new rules for paid promotions to enhance transparency, introducing a special x-block mark for easy identification. Violations will result in strict penalties, reflecting a broader industry trend towards transparency in digital advertising.

SmartContractPhobia

2026-02-27 10:03:31

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This month, X will announce a new policy to strictly regulate paid promotional displays on the platform. All sponsored content, including ads from market prediction platforms like Kalshi and Polymarket, will be subject to new display rules.

Introducing X Block Labels for Paid Promotions

Under this policy, a special X block badge will be added to help users easily identify paid promotions. The goal is to avoid complex advertising language and ensure clear visibility. According to BWEnews, this labeling system aims to improve overall advertising transparency across the platform.

Strict Enforcement for Violations of Display Rules

According to journalist Nikitabier, the platform plans to take strict action against accounts that do not comply with the paid promotion disclosure rules. This may include not just warnings but also restrictions or bans on the affected accounts.

Industry-Wide Transparency Trend

X’s measures reflect a focus on building user trust. As demand for transparency increases across the digital advertising market, X is strengthening ad governance to align with industry standards. Ensuring both user protection and proper operation by advertisers is now a top priority for maintaining platform trustworthiness.

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