New updates in the crypto market: OKX, Binance, and Coinbase have intensively launched Zora, Meteora, BNB, Orochi, and Turtle.

Recently, the crypto assets market has welcomed the launch of several new projects involving mainstream trading platforms such as OKX, Binance, and Coinbase, covering various services including Token airdrops, Futures Trading, and wealth management products. Below is a detailed compilation:

OKX Boost launches the X Launch event for Zora and Meteora.

According to BlockBeats, on October 23, OKX Wallet officially launched the X Launch event for Zora and Meteora in the OKX Boost product. Eligible users can participate in the prize pool of a total of 5.19 million $ZORA Tokens and 750,000 $MET Tokens. This event provides users with the opportunity to participate in the distribution of emerging project tokens through the OKX platform, further enriching OKX's ecological services.

Binance Alpha launches Meteora (MET)

On the same day, Binance Alpha announced that it will launch Meteora (MET) on October 23. Eligible users can participate in the Airdrop by using Binance Alpha points on the Binance Alpha event page after the Alpha trading opens. This initiative provides users with a convenient way to participate in the Meteora project, while also reflecting Binance's active strategy in promoting new projects.

Coinbase announced the launch of BNB

Coinbase officially announced that BNB will be available on coinbase.com, the Coinbase app, and the Coinbase Advanced platform. Institutional users can also trade BNB directly through Coinbase Exchange. This launch further expands the trading channels for BNB, providing more options for users and institutional investors.

Binance Alpha and Futures Trading platform launch Orochi (ON)

Binance will launch Orochi (ON) on Binance Alpha at 16:00 (UTC+8) on October 24, 2025, and trading will be open. At 16:30, the ONUSDT perpetual contract will go live, supporting up to 50x leverage. Binance becomes the first exchange to open Orochi (ON) contract trading and showcase ON Token trading on the Alpha platform. As a launch benefit, eligible Binance users can receive exclusive Token Airdrop using Alpha points on the Binance Alpha activity page from 16:00 on October 24, 2025, to 16:00 on October 25, 2025. Users can access the activity page via the search function in the Binance App for more details.

Binance multi-platform launches Turtle (TURTLE)

To provide a richer investment choice, Binance will successively launch Turtle (TURTLE) on the wealth management, one-click token purchase, flash exchange, leverage, and futures trading platforms, with specific arrangements as follows:

1. Binance Wealth Management

The TURTLE principal-protected coin savings product will be launched on the Binance principal-protected coin platform and open for subscription on October 22, 2025, at 23:00 (UTC+8). It is worth noting that TURTLE is one of the Binance HODLer Airdrop projects, and the airdrop rewards will be distributed based on users' BNB principal-protected coin or BNB on-chain coin holdings snapshot. Users who subscribe to BNB principal-protected coin (either flexible or fixed) or BNB on-chain coin will automatically qualify for the airdrop.

2. One-click buy coin & sell coin

TURTLE was launched on Binance spot trading one hour later, users can purchase/sell TURTLE using credit/debit cards, Google Pay, Apple Pay, Revolut, or wallet balance through the “one-click buy coin” page.

3. Flash Exchange Platform

One hour after TURTLE is launched on the spot market, users can exchange TURTLE for BTC, USDT, or other supported Tokens through the flash exchange trading platform, with no fees for the exchange.

4. Binance Leverage

On October 22, 2025, at 23:00 (UTC+8), the security warehouse and isolated margin leverage will add TURTLE as a borrowable asset, along with the TURTLE/USDT and TURTLE/USDC trading pairs. Binance reminds users that newly listed Tokens are subject to high volatility and recommends adopting appropriate risk management strategies. The limits, collateral ratios, and interest rates for margin trading will be dynamically adjusted according to market conditions, based on the leverage data page.

Summary

OKX, Binance, and Coinbase have recently intensively launched projects such as Zora, Meteora, BNB, Orochi, and Turtle, covering various forms including Token Airdrop, Futures Trading, and wealth management products, providing users with diversified investment opportunities. These initiatives not only reflect the major platforms' support for emerging projects but also inject new momentum into the active development of the Crypto Assets market. Users need to pay attention to market risks and plan investment strategies rationally when participating.

(The above information is based on the latest announcement on October 23, and the specific activity details are subject to the official pages of each platform.)