NC Software Company will set up a startup exhibition booth at G-Star 2025 to support... laying the foundation for a global expansion.

TechubNews

The representative gaming company NCSoft from South Korea will provide exhibition space for domestic gaming startups at the “G-Star 2025” event to be held in Busan in November, which is expected to expand the opportunities for small and medium-sized gaming companies to enter the global market.

NCSoft plans to operate a joint exhibition booth named “Startup with NC” at the G-Star event corporate hall from November 13 to 15, 2025, under booth number (B2B). Through this booth, selected startups will not only be able to showcase their games but also have the opportunity to meet directly with domestic and international publishers, distributors, and investors present at the event.

This year, there are a total of 4 companies supported by NCSoft to participate in G-Star, including Newcore, Jiangnan Games, NadiaSoft, and Influzen. Most of these are startups with development capabilities but lack the infrastructure needed for marketing or globalization. Through this booth support, they will gain extensive experience in showcasing on a broad platform.

Since 2017, NCSoft has continuously provided G-Star booth support for small and medium-sized game companies in China. This year marks the ninth consecutive year of promoting this project, which has been praised as a model for practicing the values of coexistence and win-win in the game ecosystem.

NCSoft's Head of External Cooperation, Zhang Xianrong, stated: “The growth of start-ups is crucial for building a healthy gaming ecosystem,” and “In the future, we will continue to make diverse efforts for the sustainable development of the gaming industry.”

Such support programs not only lower the market entry barriers for small and medium-sized game companies but are also expected to become an opportunity to diversify the domestic gaming industry. Especially against the backdrop of the increasing importance of entering the global market, establishing connections with external partners through platforms like G-Star is likely to become an important springboard for startups to achieve substantial breakthroughs.

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