Cryptocurrency-related YouTube video views have fallen to their lowest level since January 2021, with multiple creators confirming that “all platforms are crashing,” and retail investors’ interest has clearly evaporated. However, Santiment data shows that Bitcoin social sentiment is turning positive, and historical experience suggests that public apathy often signals a good entry point for smart money.
(Previous context: Google searches for “cryptocurrency” have bottomed out, with silver becoming the new safe haven)
(Additional background: Institutional funds are疯狂 buying Bitcoin! But retail investors are “reacting冷淡”?)

Table of Contents

• Cross-platform全面崩跌
• Institutional-led成为新常态
• Social sentiment正在转正

Crypto-related content views on YouTube have dropped to the lowest since January 2021, sparking market discussions about whether retail investor interest has “evaporated.”

According to data shared by crypto analyst Benjamin Cowen, founder of ITC Crypto, the overall viewership of crypto YouTube channels has been steadily declining. Cowen points out:

“So this is not just a matter of platform X and algorithm changes.”

Cross-platform全面崩跌

Crypto YouTuber Tom Crown further confirmed this phenomenon, stating that views “have崩跌 across all platforms, with a明显的 decline since October.”

Bitcoin investor “Polaris XBT” bluntly said:

“This is basically a bear market-level social interest.”

YouTube content creators Jesus Martinez and Cloud9 Markets observed that retail investors are already tired of the “pump and dump” scams in the crypto market. They believe retail traders are shifting towards precious metals and macro investments, seeking “real returns” rather than “future promises.”

Institutional-led成为新常态

The current market exhibits a明显的 “机构驱动、零售从属” pattern. This means Bitcoin’s price trend is no longer heavily dependent on retail sentiment but is driven by ETF fund inflows and institutional allocations.

Grayscale, in its 2026 outlook report, pointed out that the traditional “四年周期” has been broken by institutional funds. Giants like BlackRock and Fidelity launching spot Bitcoin ETFs have turned passive buying into a “shock absorber” that absorbs market volatility.

Social sentiment正在转正

Despite low YouTube views, on-chain data analysis platform Santiment’s report shows that Bitcoin’s social sentiment is “becoming increasingly positive.” The platform notes that the $90,000 price level is crucial for maintaining retail investors’ optimism.

Santiment analyst Brian Quinlivan previously emphasized that true market lows are usually accompanied by a fear of “no one wants to buy,” rather than excitement of “everyone trying to buy cheap.” From this perspective, current retail冷淡可能预示着市场正接近阶段底部。

Historical experience indicates that when public interest in cryptocurrencies hits rock bottom, it is often a good time for smart money to quietly布局. For long-term investors, this may not be a reason for panic but an opportunity to重新审视市场结构。