AI internet celebrities use AI technology to forge fake bed photos of celebrities, driving traffic from Instagram to adult websites for profit, exposing the platform’s inadequate regulation and the legal and ethical chaos of AI-based色情 monetization.
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Table of Contents

• Formalized content harvests tens of millions of traffic
• Violates Meta policies and legal regulations
• Experts: Meta’s inaction enables crime

Recently, a large number of AI-generated virtual internet celebrity accounts have appeared on Instagram. According to 404media reports, these accounts use AI technology to create fake “after-bed photos” of celebrities such as NBA star LeBron James, Dwayne Johnson, and boxing champion Tyson. They attract traffic with provocative videos and then direct users to adult platforms like Fanvue (a competitor of OnlyFans with more lenient policies on AI-generated content) for profit, sparking strong societal concerns over portrait rights and platform regulation responsibilities.

Formalized content harvests tens of millions of traffic

This trend, which has been spreading since late 2025, usually follows a specific formula: the video begins with AI celebrity and star’s intimate photos labeled “How it started”; then switches to photos of the two in disheveled, sweaty bed scenes. This highly impactful content successfully exploits algorithm loopholes, bypasses initial review, and spreads rapidly.

Violates Meta policies and legal regulations

Although Meta has begun implementing the “AI-Generated Content Labeling Policy,” requiring users to disclose AI-modified or generated real images, these virtual celebrity accounts clearly violate the following regulations, but with limited effectiveness:

• Non-Consensual Intimate Images (NCII) Policy: Meta strictly prohibits sharing virtual intimate or nude content without the consent of the involved parties.

• Deepfake Fraud Regulations: These accounts deliberately conceal AI identities and use misleading images for commercial traffic.

• Portrait and Personal Rights: Legally, this infringes on celebrities’ “public rights.” NBA star LeBron James issued a cease-and-desist letter last year, claiming his portrait was improperly used for profit.

These Instagram Reels often garner hundreds of thousands, sometimes millions, of views. Through a “external traffic, internal monetization” model, these accounts continue to steal real creators’ videos for “face-swapping” malicious acts.

Experts: Meta’s inaction is enabling crime

In response to reports, Meta has removed some violating videos but has not implemented systematic bans. Legal experts point out that as AI technology becomes more accessible, if platforms continue to fail in effectively enforcing AI labeling and portrait review policies, not only celebrities but also the general public could become victims of this “色情 monetization” model in the future.

Currently, relevant victims’ legal representatives are studying larger-scale class-action lawsuits to compel social giants to assume their proper content moderation responsibilities.