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Polymarket partners with MLS, officially entering the football field through prediction markets
January 27 News, prediction market platform Polymarket announced a new partnership with Major League Soccer (MLS), officially becoming MLS's exclusive prediction market partner. The news has been confirmed by MLS through official channels, with the partnership covering several high-profile events including the MLS Cup and MLS All-Star Game. This also means that prediction markets will be deeply integrated into the viewing ecosystem of America's top soccer league.
For Polymarket, this is a significant strategic shift. The platform initially gained popularity in the crypto space for political and macroeconomic predictions, and is now shifting its focus to sports. Compared to elections and policy issues, soccer matches are more intuitive, more entertaining, and easier to attract ordinary users. With the 2026 FIFA World Cup to be held in North America, the popularity of soccer continues to rise. Polymarket's early layout in MLS is seen as a key bet on future user growth.
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