Disney Restructures Marketing Leadership; Asad Ayaz Elevated to Chief Marketing and Brand Officer Role

The Walt Disney Company (DIS) has unveiled a comprehensive reorganization of its enterprise marketing and brand division, marking a significant shift in the company’s marketing strategy. Spearheading this transformation is Asad Ayaz, who has been promoted to the position of Chief Marketing and Brand Officer, tasked with directing the newly established organizational unit.

Ayaz brings extensive experience from his eight-year tenure as President of Marketing at The Walt Disney Studios, where he also oversaw marketing operations for Disney+. His background demonstrates a proven track record in managing marketing initiatives across Disney’s streaming and traditional entertainment divisions.

In his expanded role, Ayaz will take charge of multiple responsibilities across the company’s marketing landscape. These include stewarding Disney’s globally recognized brands and franchises, coordinating company-wide brand initiatives, managing strategic alliances, and orchestrating major events. His mandate extends to brand management and partnership cultivation on a worldwide scale.

The reporting structure reflects the integrated nature of this new organization. Asad Ayaz will report directly to CEO Bob Iger in his capacity as Chief Marketing and Brand Officer. Additionally, he will collaborate with segment chairs across the company’s various business units to execute marketing strategies tailored to each division’s specific needs.

This structural realignment underscores Disney’s commitment to consolidating its marketing efforts under unified leadership, positioning the company to more effectively amplify its brand presence and manage its extensive portfolio of franchises across multiple platforms and markets globally.