Disney Restructures Marketing Division with Asad Ayaz Appointed to Top Brand Leadership Role

The Walt Disney Company (DIS) has unveiled a comprehensive restructuring of its enterprise marketing and brand operations, signaling a strategic consolidation of its market positioning efforts. At the helm of this new organizational structure is Asad Ayaz, who has been elevated to the position of Chief Marketing and Brand Officer.

Ayaz brings substantial industry experience to this expanded role, having spent eight years leading marketing initiatives at The Walt Disney Studios and directing promotional strategies for Disney+. Prior to this appointment, Ayaz served as Chief Brand Officer starting in 2023, during which he managed company-wide brand stewardship, oversaw strategic alliances, and coordinated global events featuring Disney’s portfolio of iconic franchises.

Under the newly established framework, Asad Ayaz will assume dual reporting lines to maintain alignment across the company’s diverse business segments. He will report directly to CEO Bob Iger in his capacity as Chief Marketing and Brand Officer, while simultaneously collaborating with segment leaders to coordinate marketing strategies tailored to each business unit’s distinct objectives.

This organizational restructuring reflects Disney’s commitment to centralizing brand management while preserving the autonomous operational structure of its various business divisions. The consolidated marketing office, now under Ayaz’s direction, will harmonize brand messaging across all Disney properties while supporting individual segment performance goals.

The appointment underscores Disney’s recognition of integrated marketing’s critical role in driving enterprise-wide growth and maintaining brand consistency in an increasingly fragmented media landscape.

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