Gate DEX is making strides on the SOL chain, with two major events targeting new users. Rewards up to $17,000 await you.

Gate DEX has been actively expanding in the Solana ecosystem recently. In addition to the newly launched Mattle.fun airdrop campaign, they have simultaneously started the “SOL Chain Newcomer Carnival.” From subsidies to referral rewards, this combined approach seems aimed at capturing new users on the SOL chain.

The Core Mechanisms of the Two Campaigns

BountyDrop Airdrop Campaign

Users enter the BountyDrop module through the Gate DEX “Activities” page and complete tasks. The system will randomly select 1,000 participants from all who complete tasks to share a total reward of $17,000. This mechanism features low entry barriers and broad participation, making it suitable for quickly attracting new users.

SOL Chain Newcomer Carnival

This campaign has been running since January 19 and will continue until February 5. The main incentives include two parts:

• First transaction for new users: Gas fee subsidies
• Invitation system: Inviter receives 30% trading rebate, invitee gets 20% trading cashback

Why promote two campaigns simultaneously

On the surface, it appears to be a combination of reward policies, but in reality, it is a layered user acquisition strategy. BountyDrop targets all participants with minimal entry barriers; the SOL Chain Newcomer Carnival converts new users into active traders through Gas subsidies and rebates. These two activities work together to quickly expand the user base while increasing user stickiness.

Gate DEX’s Layout in the SOL Ecosystem

According to the latest news, Gate DEX is a multi-chain wallet supporting over 100 public chains, but its activities on the SOL chain are accelerating significantly. The background is that SOL, as a high-performance public chain, currently ranks 7th by market cap, with a 24-hour trading volume of $463 million, and its ecosystem activity continues to grow. Although SOL has decreased by 11.31% in the past 7 days, it has still increased by 0.91% over the past 30 days, indicating that the market’s long-term optimism for SOL remains unchanged.

In this context, Gate DEX’s focus on investing in the SOL chain is both a response to ecosystem development trends and a move to compete for user share on this high-performance public chain. Incentives like Gas fee subsidies are especially effective for attracting new users.

Summary

Gate DEX’s two campaigns are not just simple marketing efforts but form a comprehensive user acquisition and conversion system. From earning airdrops by completing free tasks, to reducing costs with first-trade subsidies, and enhancing stickiness through referral rewards, the entire pathway is well-designed. For new users, this indeed offers a relatively friendly entry point. It will be interesting to follow how these activities impact Gate DEX’s user growth and trading volume on the SOL chain in the future.