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Verachain Alberto Developer Departure, Major Restructuring of the Marketing Team
According to PANews report on January 14th, the VeraChain Foundation has undergone a major organizational restructuring. In particular, core developer Alberto is expected to leave the team to pursue a new Web2.0 business, and at the same time, most of the retail marketing staff will be laid off. This appears to be the result of a strategic review conducted from 2024 to 2025.
Limitations of a Retail-Centric Strategy and Workforce Restructuring
The background for VeraChain Foundation’s decision to significantly reduce its retail marketing staff is the widespread judgment among industry experts that the effectiveness of a retail-focused strategy has greatly diminished across the cryptocurrency industry in 2024 and 2025. There is broad consensus that this strategy is no longer a competitive approach. Accordingly, VeraChain has decided to reallocate limited resources to more strategic areas and focus on strengthening the organization’s core capabilities.
Changes Involving Alberto and Key Developers
Some core developers, including Alberto, are exploring new opportunities. Alberto plans to co-found a new company based on Web2.0 together with former banking industry professionals. This move is interpreted as reflecting recent trends in the blockchain ecosystem and the diversification of the developer community. Such personnel changes are also common cases of talent outflow experienced by blockchain projects.
VeraChain’s New Focus Strategy and Support for the PoL Ecosystem
Through this organizational restructuring, VeraChain plans to concentrate its current capabilities on 3 to 5 promising application projects. The priority is to select companies with low dependency on the cryptocurrency market and minimal overlap with VeraChain’s existing ecosystem. The selected projects will receive support from the VeraChain team for the issuance of PoL(Proof of Liquidity), along with practical technical assistance, thereby further strengthening the foundation of the ecosystem.