Is the Red Envelope Rain Platform "Snatching Time" or "Snatching Users"?

The Year of the Horse hasn't arrived yet, but the atmosphere is already heating up. The $50,000 Red Envelope Rain at Gate Square appears to be a benefit on the surface, but in reality, it's a typical dual-operation strategy of liquidity and activity for crypto platforms. Many people only see the amount of the red envelopes but overlook the underlying rhythm design — before the Spring Festival is the peak period of user activity and also the window when new funds are most willing to try entering the market. Whoever can capture users' attention at this time point will have the starting line for the new year.

From the platform's perspective, red envelopes are not only rewards but also low-cost tools for customer acquisition and user re-engagement. Users naturally increase their stay time and content output to participate in interactions, posting, and check-ins. Once a positive cycle of community enthusiasm is formed, it will lead to higher transaction conversion rates.

Interestingly, the "Red Envelope Culture" in the crypto market is evolving from simple airdrops to social participation mechanisms. Instead of directly giving money, users gain through interaction, making this model more conducive to fostering stickiness.

For ordinary users, these activities are essentially low-risk participation opportunities, but the key is not to treat red envelopes as market signals. Benefits are benefits, trading is trading — the two have different logic.

The market trend in the Year of the Horse may not take off immediately, but competition among platforms has already begun. The Red Envelope Rain is not just about money; it’s about seeds of traffic and ecosystem. #我在Gate广场过新年