In the cryptocurrency industry, the term KOL stands for 'Key Opinion Leader(', but whether the advice they give actually guarantees project success is a separate issue. A recent study released by Simplicity Group completely overturns the four most widespread myths in the crypto community.
Analyzing 50,000 data points from cases of issuing 40 major tokens in 2025, this study statistically proves that strategies strongly recommended by Twitter influencers and KOLs are actually almost ineffective. With 100,000 followers, the large