On January 29, the price of Worldcoin (now renamed World Token, WLD) experienced a significant surge, with a single-day increase of over 15%, reaching a trading price of $0.5298. Over the past week and month, it has risen approximately 10% and 7%, respectively. In early trading today, WLD briefly touched $0.6427, with weekly gains reaching as high as 40%. Trading volume surged by 818%, reaching $687 million, indicating a notable increase in market interest in the token.
This price fluctuation is closely related to OpenAI’s exploration of a biometric social media platform. It is reported that the platform aims to create a “human-only” social network, reducing AI-driven fake accounts through user identity verification. The platform may utilize Apple Face ID or World Orb technology for iris scanning to form a unique digital identity. This move is seen as a strategy by OpenAI to counter Elon Musk’s X platform and robot accounts.
The rise of Worldcoin not only reflects a rebound in trader sentiment but also demonstrates market anticipation for OpenAI’s new project. Analysts predict that the WLD token could continue to climb in 2026, with a potential high of $0.7021 this year. This suggests that as the project further develops, Worldcoin is expected to attract more users and capital inflows.
OpenAI’s social media project is still in the early development stage, managed by a team of about 10 people. Details about its integration with existing products, including Worldcoin, have not yet been disclosed. However, the market’s imagination of a “pure human” ecosystem and digital identity verification mechanisms makes Worldcoin a focal point.
Overall, the price reaction of Worldcoin highlights investors’ optimistic outlook on Web3 social and biometric applications. As OpenAI’s strategies in digital identity and social media become clearer, WLD may become an important focus in the future crypto market, driving further attention from investors to related ecosystems and tokens.
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