Visa launches "stablecoin consulting service" to help banks and businesses develop strategies

Visa is accelerating its expansion strategy in the stablecoin sector through the launch of a dedicated consulting division, aimed at assisting banks, fintech companies, retailers, and businesses in evaluating and deploying stablecoin strategies. Operating within Visa Consulting & Analytics, this service offers training, market analysis, strategy development, application scaling assessment, and technical support for organizations considering stablecoin adoption.

This move comes as the stablecoin market has surpassed a valuation of $300 billion, while Visa’s stablecoin payment volume reaches an annual rate of approximately $3.5 billion. Pioneering clients such as Navy Federal Credit Union, Pathward, and VyStar Credit Union are exploring ways to integrate stablecoins to enhance payment efficiency.

The new initiative continues to expand Visa’s previous stablecoin efforts, including USDC payment trials, issuing stablecoin-linked cards, and cross-border transfers via Visa Direct, amid increasingly clear regulatory frameworks and rising demand for application from financial institutions.