Bitcoin pullback severely impacts Treasury Company! Strategy's unrealized loss on the books once approached $1 billion

February 2 News, Bitcoin (BTC) briefly dipped below the $75,000 threshold, putting pressure on Strategy (formerly MicroStrategy), the world’s largest enterprise Bitcoin holder. As the price once fell to $74,544, the company’s unrealized BTC losses on paper approached $1 billion, highlighting that large institutions are also unable to avoid risks in highly volatile cycles.

In the past seven days, Bitcoin has fallen more than 12%. This correction is the first time since April 2025 that it has broken below the important $75,000 key level. Market data shows that Bitcoin is currently still fluctuating below this range, and the value of enterprise Bitcoin treasuries is shrinking accordingly.

Under Michael Saylor’s leadership, Strategy currently holds 712,647 BTC, with an average cost of approximately $76,037. Based on the recent low point of the correction, its unrealized loss once approached $1 billion. As the price rebounded, the paper loss narrowed to about $150 million. Nevertheless, this volatility has put significant pressure on the company’s balance sheet.

Not only Strategy, but other enterprise holdings are also affected. Public data shows that Metaplanet’s Bitcoin holdings have dropped over 30%, Strive’s unrealized losses are close to 29%, and GD Culture Group’s paper losses exceed 35%. The weakening Bitcoin price is simultaneously compressing the asset value space of enterprises.

Despite short-term pressure, Strategy remains committed to its long-term strategy. Saylor recently signaled increased accumulation again and has continued to raise funds for Bitcoin purchases by increasing the dividend rate of STRC preferred shares to 11.25%. Since the beginning of this year, the company has made multiple additional purchases, including a single purchase of 22,305 BTC on January 20.

From a technical perspective, analyst PlanB pointed out that the 200-week moving average of Bitcoin is around $58,000, while on-chain data shows the price has approached $55,000. The RSI has fallen below 50, indicating weakening momentum. Historically, BTC has retraced to these levels multiple times; if the market continues its downward trend, further testing of this support zone cannot be ruled out.

Currently, Bitcoin has broken through several key cost ranges, and institutional confidence is facing tests. If the price continues to decline, the enterprise Bitcoin holding model will once again be scrutinized by the market.